MAGIC! have been pretty quiet since conquering the Billboard Hot 100 with debut single “Rude”. They followed that near-perfect pop anthem with LP title track “Don’t Kill The Magic” in some territories but it looks like the next US single might be gentle reggae-pop ballad “Let Your Hair Down”. It’s already charting well in Canada, so that’s a good sign.
Nasri and friends dropped the appropriately low-key video today (October 31) and it finds the band performing on a beach. The sun-dappled visual suits the song’s tropical vibe and there’s a bikini-clad love interest to keep things interesting. While MAGIC! probably won’t repeat the success of “Rude” with this one, their easygoing charm is still a breath of fresh air. Watch up top.
Do you like the band’s new video? Let us know in the comments below.
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