R&B superstar Beyoncé adds a new fragance to her perfume line, which thus far included; "Heat" and "Pulse". The new addition is called "Rise", and it is expected to US stores in February. For fragance lovers, you should know that Beyoncé's "Rise" is "a sexy, intoxicating scent - it has top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet. The middle notes consist of a blend of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac. The bottom notes round it out - Autumn Woods Accord, Cashmere Musk and Vetiver Extract". OK?
The new fragance is presented in a gold bottle because for the "Drunk In Love" singer gold "symbolizes luminosity, optimism and strength".On January 16th, the first commercial, lasting 30 seconds, of "Rise" surfaced online. It shows the Blue Ivy mother, in golden clothes, shaking a huge amount of what appears to be gold dust off of herself and walking fiercely a la Naomi Campbell, as a cheesy, but kind of fierce narration (done by Bee) is delivered throughout the entire ad that goes like;
You can let yourself disappear, or you can stir things up
Never settle, shake loose
Embracce the elements
Because from now on, you will always RISE!
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